
We know the linear economy is damaging our planet and impacting human health. Under the linear model, production and consumption have gone unchecked: the use of resources has tripled since 1970, putting increasing pressure on resource availability and producing more and more waste. What’s more, about 45% of global greenhouse gas emissions come from manufacturing and food production.

The so-called R-Strategies are widely known as design strategies for circular product design. So, what does it take to successfully apply these strategies to your product life cycle when you intend to work towards Cradle to Cradle Certified®?

Alberto Candiani is at the helm of family-run company Candiani Denim, one of the world's most sustainable and innovative denim mills, established in 1938 in a small Italian town near Milan, today producing for many prestigious names in the fashion market.

Hosted at the innovative landmark building Capital C in Amsterdam on 8 June, the Circular Shift summit convened over 130 leaders to share inspiration and demonstrate novel practices for the transition to circular systems and sustainable business models. The event was proudly presented by the Cradle to Cradle Products Innovation Institute.

We caught up with Marissa Pagnani McGowan, Chief Sustainability Officer NA at L'Oréal, where she stewards the company's sustainability platform, L’Oréal for the Future, in North America. Together with L'Oréal's leadership team, Marissa believes that L'Oréal has a responsibility and opportunity to drive transformation towards a more circular, just and inclusive beauty industry benefiting all stakeholders, and she is dedicated to collaboration and innovation to accelerate this progress. In this video she outlines how the rigorous certification process of Cradle to Cradle Certified® raises the bar for the industry and emphasizes the added value of the certification for their extensive L'Oréal portfolio.

100% made from plants cultivated in the Philippines within a natural ecosystem, Bananatex® was developed by Swiss bag brand and material innovators QWSTION in collaboration with Taiwan-based yarn specialists and weaving partners, united by the ambition to make a positive impact on the future of our planet.