Beauty, Cosmetics & Personal Care
Beautiful and effective cosmetics must also meet today’s consumer, brand and retailer requirements for safety, sustainability, circularity and social responsibility, for both product and packaging. The rise of the sustainable cosmetic consumer has led to the creation of numerous, single-issue certifications and small cosmetic packages packed with a multitude of certification symbols.
It has also created a chaotic and confusing environment for many brands, retailers, ingredient and packaging suppliers seeking to align their products and businesses to these limitless requirements, to validate claims and communicate achievements to their customers. Against this backdrop, our Cradle to Cradle Certified® Products Program offers the opportunity for the entire cosmetic value chain to align on a single and comprehensive, sustainability framework and set of requirements – for ingredients, products and packaging – that are safe, circular and responsibly made.
Cosmetic and fine fragrance companies seeking a comprehensive, science-based sustainability framework and certification for circular products and packaging, and recognition on retailer’s sustainable shopping platforms, are choosing Cradle to Cradle Certified.
Companies of different sizes like L’Oreal USA, J&J, Coty and Beauty Kitchen are using the program as a comprehensive and ambitious roadmap for developing or reformulating products, designing circular packaging solutions, and creating manufacturing systems and business models that have a positive impact on humans and the environment. Cradle to Cradle Certified is gaining significant uptake among companies seeking a global, science-based and third party verified certification program, and consumers are taking notice.
Retailers like Amazon and Walmart are fueling interest and activity through their sustainable shopping platforms, which are leaning on Cradle to Cradle Certified among other certifications, to single out products that are worthy of recognition. Amazon in particular, encourages brands to seek out Cradle to Cradle Certified, which it considers top of the line as a comprehensiveness leadership standard, grounded in science and its credible third party processes.
In a recent survey of European women between 16-64 by Global Web Index, 56% said they would pay more if the products were made with natural or organic ingredients and 43% said they would pay more if packaging was sustainable. It is no surprise that the global clean beauty market’s revenue is expected to grow at a CAGR of 12% from 2020 to 2027, according to Brandessence Market Research and Consulting.
Our Global Community
“Achieving Cradle to Cradle Certified® for all Garnier US haircare products is a huge milestone for the brand, we are not only changing the face of haircare but also helping millions of consumers across the US to take #OneGreenStep towards a greener planet. This is all part of Garnier’s commitment towards Greener Beauty, for all of us.”
Adrien Koskas | Global Brand President
“From formulation within our supply chain, to packaging and social impact, Cradle to Cradle Certified® provides us with a credible, independent improvement framework to confirm that our sustainable approach is the right one. Having this good design in place ensures good business can happen.”
Jo-Anne Chidley | Founder & CEO
“The C2C Certified® framework puts products through a robust ingredient hazard and exposure assessment, which provides an independent assessment and sets a benchmark for our formulators. The standard’s focus on continuous improvement and its holistic category requirements also align closely with our upcoming sustainable value strategy.”
Chuck Crawford | Chief Innovation Officer
Working Group for Cosmetics & Personal Care
ADA Cosmetics is the first and only company in hotel cosmetics whose entire product portfolio is Cradle to Cradle Certified®. Having championed more responsible business practices from the outset through its innovative hotel dispenser systems which help avoid plastic waste, sustainability is an integral part of ADA’s DNA.
The beauty, personal care and household products world is experiencing unprecedented dynamism when it comes to sustainability. Global market leaders like L’Oreal and Coty are pioneering a large-scale shift towards sustainable products, with a number of smaller companies and Indie brands disrupting the market with innovative products, packaging and sustainable business models. Here are some recent highlights from these sectors.
Watch our executive interview with Jo Chidley, Founder & CEO at Beauty Kitchen. Jo is widely regarded as one of the pioneers of sustainable beauty and is driving the beauty industry forward with better practice approaches. She is Beauty Kitchen’s toughest critic, inspecting everything from the efficacy of the products, to the way the ingredients are sourced, right down to the packaging sustainability for each product.
At a time when the principles of good hygiene are top of mind for all of us, hand hygiene products are in particularly high demand. As a leading provider of hand soaps and sanitizers GOJO, maker of the PURELL® brand, has made the safety, efficacy and responsibility of those products an equally high priority.