26 Jan, 2022

Beauty, Personal Care and Household Products Highlights

The beauty, personal care and household products world is experiencing unprecedented dynamism when it comes to sustainability. Global market leaders like L’Oreal and Coty are pioneering a large-scale shift towards sustainable products, with a number of smaller companies and Indie brands disrupting the market with innovative products, packaging and sustainable business models. Here are some recent highlights from these sectors.

A long-standing partner of the Cradle to Cradle Certified® Products Program, L’Oreal USA historically certified its hair care ranges. In December 2021 the company’s sustainability efforts expanded and resulted in its Maybelline brand becoming the first make-up brand to achieve Cradle to Cradle Certified®, with the launch of Green Edition: a collection of colored makeup, comprising of two Gold level products – the Mega Mousse Mascara and Superdrop Tinted Oil – and Silver level Balmy Lip Blush. Further raising the bar in sustainable beauty , in February 2022 the company received Cradle to Cradle certification at the Silver level for YSL Beauty's new hybrid makeup and skincare range, Nu, made in Caudry plant in France. Read more.


Coty’s Lancaster Sun Sensitive collection was the first sun protection product range to receive a certification by the Institute, with a Gold level C2C Certified Material Health Certificate. The multinational beauty company also recently achieved Gold level C2C Certified for its parfum CK Everyone Eau de Parfum (EDP) fragrance.


Scottish beauty company Beauty Kitchen has a disruptive spirit in its DNA, as explains its founder & CEO Jo Chidley in this video released as part of the Institute’s 5in10 executive interview series. The company has a high B-Corp score and has 32 Cradle to Cradle Certified products to date. Its commitment to sustainability includes a return-refill-repeat program that addresses one of the most pressing issues in the industry: packaging disposal.


The start-up company Blueland was founded with the mission to “make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable”. The company holds meanwhile a diverse range of cleaning products that are Cradle to Cradle Certified at the Gold level.


Monica Becker, Institute’s Director of Beauty, Personal Care and Household Products explains how the Cradle to Cradle Certified framework guides the development and verification of sustainable cosmetics products and packaging in the article Safe, Circular & Responsibly Made

Companies of all sizes across the sectors have demonstrated their leadership by certifying their products, and many more are following. Find out more about currently certified products on the Institute’s product registry here.