Sustainable Innovation
![Cradle to Cradle Certified: Ever honing a leading-edge standard for product sustainability](https://api.c2ccertified.org/img/containers/media_library/blogsandevents/cradle-to-cradle-certified-ever-honing-a-leading-edge-standard-for-product-sustainability-cradle-to-cradle-products-innovation-institute.png/89bb307049ea90e3675be6a4ea510e3a.png)
In this interview published on Sustainable Brands, Shaw’s Tara Currier sat down with Elwyn Grainger-Jones, new ED of the Cradle to Cradle Products Innovation Institute, to learn more about how the Institute drives continued improvements in products across industries
![Powering innovation for a circular future at Circular Shift 2023](https://api.c2ccertified.org/img/containers/media_library/events/circularshift/circular-shift-2023-header.jpg/e62e71e195d21ccaba5f12424f5eb283.jpg)
Hosted at The Current, Chelsea Piers in New York City on 10 October, the Circular Shift 2023 summit convened over 100 sustainability leaders and pioneers to power innovation for a circular future. The event was proudly presented by the Cradle to Cradle Products Innovation Institute.
![Nancy Gillis on the First Movers Coalition](https://api.c2ccertified.org/assets/blogsandevents/nancy-gillis-cradle-to-cradle-products-innovation-institute.png)
Keynote speaker Nancy Gillis is Program Head Climate Action & First Movers Coalition at the World Economic Forum. In her current role, Nancy works with companies to harness their purchasing power and supply chains to spur the commercialization of innovative clean energy technologies that are key for tackling the climate crisis.
Prior, Nancy was the CEO of the Global Electronics Council (GEC), a mission-driven non-profit that seeks to achieve a world of only sustainable technology, and previously served as the Global Lead for Resilient and Responsible Supply Chains at Ernst & Young (EY). During the Obama Administration, she served as the Director of the Federal Supply Chain Office at the General Services Administration (GSA).
![Stephan Grabmeier; "if Circular Shift is the answer, what are the questions?"](https://api.c2ccertified.org/assets/blogsandevents/stephan-grabmeier-cradle-to-cradle-products-innovation-institute.png)
In his keynote address, Stephan Grabmeier explores the statement "if Circular Shift is the answer, what are the questions?". A recognized thought leader for innovation, new economy and sustainable transformation, Stephan Grabmeier is part of the strategy consulting team of Germany's Future Institute Zukunftsinstitut, an international reference point for trend and future research on economy and society.
![Leaders demonstrate circular transformation at the Institute’s summit in Amsterdam - Circular Shift 2022](https://api.c2ccertified.org/img/containers/media_library/blogsandevents/leaders-demonstrate-circular-transformation-at-the-institutes-summit-in-amsterdam---circular-shift-2022-.png/f1d4ff45c636b332b6d95d0a0e79f700.png)
Hosted at the innovative landmark building Capital C in Amsterdam on 8 June, the Circular Shift summit convened over 130 leaders to share inspiration and demonstrate novel practices for the transition to circular systems and sustainable business models. The event was proudly presented by the Cradle to Cradle Products Innovation Institute.
![Made for Tomorrow: Innovation for a positive future](https://api.c2ccertified.org/img/containers/media_library/blogsandevents/made-for-tomorrow-inspiration-booklet-cradle-to-cradle-products-innovation-institute-1671483637.png/7317389177a3d18aabcc8a851b4a337b.png)
Our 'Made For Tomorrow - Innovation for a Positive Future' is an inspirational booklet about leading the transformation to a circular shift. The booklet features testimonials from 15 companies from around the globe that celebrate the vision of a world powered by products that are safe, circular, and made to enable a healthy, equitable and sustainable future.
![Four pioneering companies demonstrate leadership with Cradle to Cradle Certified® Version 4.0](https://api.c2ccertified.org/img/containers/media_library/blogsandevents/four-pioneering-companies-demonstrate-leadership-with-cradle-to-cradle-certified-version-4.0-bang-&-olufsen.webp/ea0828990a1082b46c80259f43de2f00.webp)
Following the launch of the Cradle to Cradle Certified® Product Standard Version 4.0 in March 2021, several pioneering companies across different sectors embarked on certifying their products to the new standard, which features enhanced and more rigorous requirements in all performance categories.
![Heather Barker on the importance of partnerships to maximize impact](https://api.c2ccertified.org/assets/blogsandevents/5-in-1--heather-barker-cradle-to-cradle-products-innovation-institute.png)
Watch our executive interview with Heather Barker, Global VP Regulatory & Group New Growth Platforms at UK-headquartered multinational Reckitt, global leading producer of health, hygiene and nutrition consumer goods products. Heather shares her insights on the multinational’s sustainability approach and initiatives towards achieving net zero, the paramount role of partnerships in maximizing impact, and her vision for the next frontier in consumer engagement.
![Reinhard Schneider on driving a business on circular principles](https://api.c2ccertified.org/assets/blogsandevents/5-in-1--reinhard-schneider-cradle-to-cradle-products-innovation-institute.png)
Watch our executive interview with Reinhard Schneider, CEO at Werner & Mertz. He shares his views on how to drive a business on circular principles & what a CEO can do today, next month & next year to drive circularity. Schneider studied business administration with concentrations in marketing and commerce at the University of St. Gallen. A descendant of the Werner & Mertz founders, he has been involved in the development of the family-run business in Mainz since 1992 in his capacity as a member of the board.
Today, Schneider is Chief Executive Officer (CEO) and owner of Werner & Mertz. The family company is known for its brands emsal, Erdal, Green Care Professional und FROSCH – recognized as Germany’s most sustainable brand in 2009. The entrepreneur received the renowned German Environmental Award from the Federal President Frank-Walter Steinmeier in October 2019 in Mannheim, Germany.
![Cradle to Cradle Certified® Product Standard Version 4.0 is here](https://api.c2ccertified.org/img/containers/media_library/blogsandevents/the-cradle-to-cradle-certified-product-standard-version-4.0-is-here.png/9a47746d4d71169615470f744afb1cf0.png)
How we design and make products today has a direct impact on the world we will inhabit tomorrow. For more than a decade, leading brands, designers and manufacturers have relied on the Cradle to Cradle Certified Product Standard to optimize products for immediate and long-term positive impacts.