Reinhard Schneider on driving a business on circular principles

Watch our executive interview with Reinhard Schneider, CEO at Werner & Mertz. He shares his views on how to drive a business on circular principles & what a CEO can do today, next month & next year to drive circularity. Schneider studied business administration with concentrations in marketing and commerce at the University of St. Gallen. A descendant of the Werner & Mertz founders, he has been involved in the development of the family-run business in Mainz since 1992 in his capacity as a member of the board.

Today, Schneider is Chief Executive Officer (CEO) and owner of Werner & Mertz. The family company is known for its brands emsal, Erdal, Green Care Professional und FROSCH – recognized as Germany’s most sustainable brand in 2009. The entrepreneur received the renowned German Environmental Award from the Federal President Frank-Walter Steinmeier in October 2019 in Mannheim, Germany.