Reinhard Schneider on driving a business on circular principles
Watch our executive interview with Reinhard Schneider, CEO at Werner & Mertz. He shares his views on how to drive a business on circular principles & what a CEO can do today, next month & next year to drive circularity. Schneider studied business administration with concentrations in marketing and commerce at the University of St. Gallen. A descendant of the Werner & Mertz founders, he has been involved in the development of the family-run business in Mainz since 1992 in his capacity as a member of the board.
Today, Schneider is Chief Executive Officer (CEO) and owner of Werner & Mertz. The family company is known for its brands emsal, Erdal, Green Care Professional und FROSCH – recognized as Germany’s most sustainable brand in 2009. The entrepreneur received the renowned German Environmental Award from the Federal President Frank-Walter Steinmeier in October 2019 in Mannheim, Germany.
Our 2021 executive interview series features leading voices in the circular economy sharing ideas and perspective on leveraging strategy, design, policy and innovation to drive better business - and a positive future.
5 Questions + 10 Minutes + One Vision for a Positive Future.