Product circularity, verified

Our newest product certification empowers companies of all sizes to intentionally develop products for the circular economy.
Doe Maar Duurzaam features Cradle to Cradle Products Innovation Institute
Doe Maar Duurzaam features Cradle to Cradle Products Innovation Institute

In this video, created in collaboration with Doe Maar Duurzaam and G-Star RAW, Nienke Steen from the Cradle to Cradle Products Innovation Institute shares insights into how circular product design and innovation can transform the future of fashion.

Rives Taylor on the role of Cradle to Cradle Certified® in advancing the circular economy
Rives Taylor on the role of Cradle to Cradle Certified® in advancing the circular economy

In this interview, we speak to Rives Taylor, Principal Director of Gensler Research Institute Resilience Center, to find out how he believes Cradle to Cradle Certified® can help the building and construction industry transition to a more circular and sustainable approach. Rives is a recognized global expert in resilient, high-performance, and sustainable design.

Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal
Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal

We caught up with Marissa Pagnani McGowan, Chief Sustainability Officer NA at L'Oréal, where she stewards the company's sustainability platform, L’Oréal for the Future, in North America. Together with L'Oréal's leadership team, Marissa believes that L'Oréal has a responsibility and opportunity to drive transformation towards a more circular, just and inclusive beauty industry benefiting all stakeholders, and she is dedicated to collaboration and innovation to accelerate this progress. In this video she outlines how the rigorous certification process of Cradle to Cradle Certified® raises the bar for the industry and emphasizes the added value of the certification for their extensive L'Oréal portfolio.

Companies leading the circular shift

From market leaders to innovators, companies in our community drive the transformation towards a circular economy today.

MEET OUR COMMUNITY
  • Brabantia Nederland B.V.
  • Wolford AG
  • Grohe AG
  • Beauty Kitchen UK Ltd
  • Merten GmbH - Schneider Electric GmbH c/o Merten
  • Blueland
  • Intertape Polymer Corp
  • The Sherwin-Williams Company
  • Haworth, Inc.
  • G-STAR RAW C.V.
Find out more about the InstituteFounded by William McDonough and Michael Braungart in 2012, the Cradle to Cradle Products Innovation Institute powers the shift to the circular economy.