Doe Maar Duurzaam features Cradle to Cradle Products Innovation Institute
In this video, created in collaboration with Doe Maar Duurzaam and G-Star RAW, Nienke Steen from the Cradle to Cradle Products Innovation Institute shares insights into how circular product design and innovation can transform the future of fashion.
We are delighted to have collaborated with Doe Maar Duurzaam on a segment that aired on Dutch national TV. In this insightful video, Nienke Steen, our Global Lead for Apparel, Textiles, and Footwear, explores the potential of circular product design and innovative solutions in revolutionizing the fashion industry. Rebecka Sancho, Head of Sustainability at G-Star RAW, shares how their team successfully developed multiple Cradle to Cradle Certified® product ranges by rethinking every step of the design and production process.
Watch the video to discover how the application of Cradle to Cradle Certified® principles is fostering a shift toward sustainable systems that not only minimize waste but also generate value throughout the supply chain.