Made for Tomorrow

We are powering the shift to a circular economy by setting the global standard for materials, products and systems that positively impact people and planet.
21 Jul, 2023
Gerd von Podewils on how ADA Cosmetics drives sustainable change in the hotel industry

ADA Cosmetics is the first and only company in hotel cosmetics whose entire product portfolio is Cradle to Cradle Certified®. Having championed more responsible business practices from the outset through its innovative hotel dispenser systems which help avoid plastic waste, sustainability is an integral part of ADA’s DNA.

24 Jan, 2023
Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal

We caught up with Marissa Pagnani McGowan, Chief Sustainability Officer NA at L'Oréal, where she stewards the company's sustainability platform, L’Oréal for the Future, in North America. Together with L'Oréal's leadership team, Marissa believes that L'Oréal has a responsibility and opportunity to drive transformation towards a more circular, just and inclusive beauty industry benefiting all stakeholders, and she is dedicated to collaboration and innovation to accelerate this progress. In this video she outlines how the rigorous certification process of Cradle to Cradle Certified® raises the bar for the industry and emphasizes the added value of the certification for their extensive L'Oréal portfolio.

05 Oct, 2022
Inside Bananatex®: the world’s first technical fabric made from naturally grown Abacá banana plants.

100% made from plants cultivated in the Philippines within a natural ecosystem, Bananatex® was developed by Swiss bag brand and material innovators QWSTION in collaboration with Taiwan-based yarn specialists and weaving partners, united by the ambition to make a positive impact on the future of our planet.

Companies leading the circular shift

From market leaders to innovators, companies in our community drive the transformation towards a circular economy today.

  • Brabantia Nederland B.V.
  • Wolford AG
  • Grohe AG
  • Beauty Kitchen UK Ltd
  • Merten GmbH - Schneider Electric GmbH c/o Merten
  • Blueland
  • Intertape Polymer Group
  • The Sherwin-Williams Company
  • L'Oreal Paris USA
  • Haworth, Inc.
Upcoming events
Circular Shift - Powering Innovation for a Circular Future
10 October 2023
Circular Shift - Powering Innovation for a Circular Future
The Cradle to Cradle Products Innovation Institute is proud to present the 2023 edition of our annual in-person summit, Circular Shift 2023 New York. Join us as we unite some of industry’s best known leaders in a tangible exploration of approaches and strategies to innovate for a circular future, featuring a diverse program of both inspirational and interactive sessions. You will gain fresh insights into the latest practices and innovations powered by the Cradle to Cradle Certified® Products Program across different sectors, including the built environment, furniture, fashion, textiles, cosmetics and personal care.
Register for this event
Find out more about the InstituteFounded by William McDonough and Michael Braungart in 2012, the Cradle to Cradle Products Innovation Institute powers the shift to the circular economy.