Made for Tomorrow

We are powering the shift to a circular economy by setting the global standard for materials, products and systems that positively impact people and planet.
24 Jan, 2023
Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal

We caught up with Marissa Pagnani McGowan, Chief Sustainability Officer NA at L'Oréal, where she stewards the company's sustainability platform, L’Oréal for the Future, in North America. Together with L'Oréal's leadership team, Marissa believes that L'Oréal has a responsibility and opportunity to drive transformation towards a more circular, just and inclusive beauty industry benefiting all stakeholders, and she is dedicated to collaboration and innovation to accelerate this progress. In this video she outlines how the rigorous certification process of Cradle to Cradle Certified® raises the bar for the industry and emphasizes the added value of the certification for their extensive L'Oréal portfolio.

05 Oct, 2022
Inside Bananatex®: the world’s first technical fabric made from naturally grown Abacá banana plants.

100% made from plants cultivated in the Philippines within a natural ecosystem, Bananatex® was developed by Swiss bag brand and material innovators QWSTION in collaboration with Taiwan-based yarn specialists and weaving partners, united by the ambition to make a positive impact on the future of our planet.

Companies leading the circular shift

From market leaders to innovators, companies in our community drive the transformation towards a circular economy today.

  • Brabantia Nederland B.V.
  • Wolford AG
  • Grohe AG
  • Beauty Kitchen UK Ltd
  • Merten GmbH - Schneider Electric GmbH c/o Merten
  • Blueland
  • Intertape Polymer Group
  • The Sherwin-Williams Company
  • L'Oreal Paris USA
  • Haworth, Inc.
Upcoming events
Circular Shift
2023 Date To Be Announced Soon
Circular Shift
The Cradle to Cradle Products Innovation Institute is proud to present Circular Shift, its annual summit. Circular Shift unites some of industry’s best known leaders in a tangible exploration of approaches and strategies to innovate for a circular future.
Register for this event
28-30 March 2023 | IFEMA, Madrid
Rebuild is the technology and innovation summit for buildings that drives and promotes the change in the construction model towards industrialization, sustainability and digitization.
30 March 2023 | Grace Farms, New Canaan, CT, USA
Design for Freedom 2023 Summit
Join us to design a more humane future at the Design for Freedom 2023 Summit at Grace Farms as we come together for a day of action and awareness.
12-13 April 2023 | SugarCity, Amsterdam
Kingpins Amsterdam
Kingpins Show is a trade show for the denim industry. It is an information, ideas and innovation network for the denim and jeans supply chains. Kingpins Amsterdam is the largest show in the Kingpins roster and is invite-only.
25-26 April 2023 | Hotel Casa, Amsterdam
Sustainable Apparel and Textiles Conference
This two-day business conference will address how brands must align and adapt practices to deliver on growing stakeholder expectations.
11-12 May 2023 | NDSM, Amsterdam
WasteBuild Zero
WasteBuild Zero supports the transition towards a circular and regenerative built environment by showcasing the latest materials, techniques, solutions and innovators that are helping to deliver low carbon and circular construction schemes.
23 May 2023 | Forum der Stadtsparkasse, Düsseldorf, Germany
Annual Congress Cradle to Cradle
Building without waste – How do we manage the mammoth task together?
5 - 7 June 2023 | Seattle, Washington, USA
As the leading convening of professionals building the circular economy, Circularity 23 offers thought-provoking keynotes, actionable breakouts, a solutions-oriented expo and unparalleled networking opportunities.
Find out more about the InstituteFounded by William McDonough and Michael Braungart in 2012, the Cradle to Cradle Products Innovation Institute powers the shift to the circular economy.