Product circularity, verified

Our newest product certification empowers companies of all sizes to intentionally develop products for the circular economy.
Rives Taylor on the role of Cradle to Cradle Certified® in advancing the circular economy
Rives Taylor on the role of Cradle to Cradle Certified® in advancing the circular economy

In this interview, we speak to Rives Taylor, Principal Director of Gensler Research Institute Resilience Center, to find out how he believes Cradle to Cradle Certified® can help the building and construction industry transition to a more circular and sustainable approach. Rives is a recognized global expert in resilient, high-performance, and sustainable design.

Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal
Marissa Pagnani McGowan on the value of Cradle to Cradle Certified® for L'Oréal

We caught up with Marissa Pagnani McGowan, Chief Sustainability Officer NA at L'Oréal, where she stewards the company's sustainability platform, L’Oréal for the Future, in North America. Together with L'Oréal's leadership team, Marissa believes that L'Oréal has a responsibility and opportunity to drive transformation towards a more circular, just and inclusive beauty industry benefiting all stakeholders, and she is dedicated to collaboration and innovation to accelerate this progress. In this video she outlines how the rigorous certification process of Cradle to Cradle Certified® raises the bar for the industry and emphasizes the added value of the certification for their extensive L'Oréal portfolio.

Inside Bananatex®: the world’s first technical fabric made from naturally grown Abacá banana plants.
Inside Bananatex®: the world’s first technical fabric made from naturally grown Abacá banana plants.

100% made from plants cultivated in the Philippines within a natural ecosystem, Bananatex® was developed by Swiss bag brand and material innovators QWSTION in collaboration with Taiwan-based yarn specialists and weaving partners, united by the ambition to make a positive impact on the future of our planet.

Companies leading the circular shift

From market leaders to innovators, companies in our community drive the transformation towards a circular economy today.

MEET OUR COMMUNITY
  • Brabantia Nederland B.V.
  • Wolford AG
  • Grohe AG
  • Beauty Kitchen UK Ltd
  • Merten GmbH - Schneider Electric GmbH c/o Merten
  • Blueland
  • Intertape Polymer Corp
  • The Sherwin-Williams Company
  • Haworth, Inc.
  • G-STAR RAW C.V.
Find out more about the InstituteFounded by William McDonough and Michael Braungart in 2012, the Cradle to Cradle Products Innovation Institute powers the shift to the circular economy.