Emily Ewell is the CEO and co-founder of Pantys, the leading fashion femtech brand innovating in health and sustainability. As a pioneer in wellness and market strategy, Pantys has built a global and mission-based brand to improve the health of women and the planet through reusable absorbent apparel that eliminate the need for disposable feminine care products with the only clinically-approved technology globally for menstruation, maternity and incontinence. As a certified B Corporation, Pantys has grown the largest social community in the absorbent underwear segment with unique multi-channel experience across digital channels, flagship stores, concept store-in-stores, pharmacies and brand and retail partnerships including Johnson & Johnson, Selfridges, FARM, C&A, and the Galeries Lafayette.
With a collaborative innovation approach, Pantys’ community-based product development is a tool to address taboos in the market across various stages of the woman’s life cycle. Pantys is also a pioneer in carbon literacy and the first lingerie brand globally to launch carbon labels, making their product portfolio 100% carbon neutral.
Emily is passionate about disruptive innovations that improve health, wellness, sustainability, and design with the goal to transform daily life through consumer-centric technologies and solutions. She has 15 years of experience in healthcare working across consumer, pharmaceutical, medical and NGO sectors in digital marketing, innovation strategy, go-to market strategy, and customer experience design in the US, Europe, and Latin America.
Emily holds a BS in Chemical Engineering from the University of Virginia and a dual MBA and Masters in Public Health (MPH) from UC Berkeley. She has been recognized as a leader in health innovation and sustainability as a SXSW Speaker, EY Entrepreneur of the Year, Glamour Woman of the Year in Entrepreneurship, Endeavor Entrepreneur, and representative for the SDG #12 in the UN Global Compact in Brazil.