C2CPII and Rheaply present the Proof of Concept Series

Part 1: Built for the Future: manufacturers implementing circularity to survive and thrive in uncertain times
Join us for a powerful conversation with industry leaders who are proving that circularity isn't just a buzzword – it's a bottom-line business strategy. Discover how circular practices can buffer your business against today’s most pressing challenges – tariffs, volatile supply chains, rising costs, and economic headwinds.
Featuring real-world examples from companies, you’ll learn how reuse and material recovery drive agility and continuity. We’ll explore how to:
establish critical partnerships
harness the power of good data to inform decisions
create and activate regional reuse ecosystems
unlock innovation while de-risking your business
Register now if you’re navigating the intersection of innovation, sustainability, and financial performance and just trying to stay ahead of it all!
Date: 25 September 2025
Part 2: Responsible Power of the Purse: municipalities driving circularity through procurement
Join us for an action-oriented conversation with industry leaders who are making their cities more resilient by embedding circularity and reuse into their procurement policies. Learn how circular strategies enhance local resilience by reducing dependence on volatile global supply chains and can help municipalities stretch public dollars further by reducing the need for new materials and minimizing waste-related costs – turning discarded assets into valuable resources.
Panelists include local legends in city governments with on-the-ground experience in developing, scoping, and implementing these practices. You’ll also hear from industry organizations that help municipalities evaluate, measure, and track the ROI of their policies. They’ll share insights on:
convincing stakeholders
the power of good data to make your case
where you can make the most impact
Discover how you can make a big difference in your own organization and how to get started.
Stay tuned for the date (early fall)
Part 3: Back that asset up: unlocking value through circularity
Real estate leaders are rethinking how materials, furniture, and building assets are managed – and discovering untapped value in what was once considered waste. In a time of rapidly shifting economic winds, new regulations, and stakeholder pressure, it’s time for innovative solutions to future-proof our buildings.
Join Rheaply and the Cradle to Cradle Products Innovation Institute for a data-driven session exploring how circularity and reuse strategies are delivering measurable returns for project teams of all sizes. Learn from case studies demonstrating how circularity can unlock multiple benefits and help you meet multiple goals at once, including sustainability, efficiency, and financial goals.
You’ll learn:
How to define, measure, and track building assets for reuse
The technologies and standards enabling circular material flows
Where to find ROI: from avoided costs and asset recovery to sustainability metrics and tenant attraction
Case studies showing how designers and developers are turning reuse into a competitive advantage
Whether you manage portfolios, build environments, or design spaces – this session will show how circularity can improve your bottom line and boost your impact.
Join us if you’re looking for practical strategies to reduce waste, lower costs, and future-proof your projects.
Stay tuned for the date (late fall)