C2C Certified® Webinar: Industry Pioneers on how certified products thrive in a data‑ driven market
In a world where data increasingly shapes how products are designed, evaluated, and purchased, forward‑thinking companies are asking a critical question: How can verified product data improve design decisions, market performance, and positive impact?
This question is becoming even more urgent as companies operate in a more regulated and increasingly digital economy. New and evolving policy frameworks – including the Empowering Consumers Directive, Ecodesign Regulation, Digital Product Passport, Extended Producer Responsibility, and corporate reporting obligations such as CSRD – are raising expectations around transparency, substantiation, and decision‑ready information.
At the same time, companies are navigating a rapidly expanding commercial landscape of digital platforms, AI agents, material banks, product databases, and online marketplaces. To be visible, comparable, and trusted within these systems – and ultimately by designers, architects, and consumers – product information needs to be structured, verified, and credible. In this context, high‑quality data is no longer just a reporting requirement, but a critical enabler of market access, informed design decisions, and circular value creation.
What to expect
This interactive online webinar combines inspiration, practical insights, and peer exchange, with a strong focus on the role of verified data in today’s market and regulatory context. For the C2C Certified® Community, we will host an exclusive follow up session to exchange insights in breakouts with the speakers and the team of the Institute.
Who should attend
Anyone interested in using data to tell your brands story in this new era. This webinar is designed for C2C Certified® companies, and all other interested stakeholders including (C-level) leaders and practitioners in product design, sustainability, innovation, data, and digital transformation. It is especially relevant for companies navigating transparency requirements, digital product reporting, and data‑driven decision‑making.
Programme
4:00–4:10 PM | Opening
Celebrating 25 years of the Cradle to Cradle book, 15 years of the Institute, and the launch of Version 5 of the C2C Certified® Standard
Speakers: Elwyn Grainger‑Jones, Executive Director of the Cradle to Cradle Products Innovation Institute
4:10–4:50 PM | Expert panel: How certification strengthens business performance
How designers, architects, and consumers make purchasing decisions in an increasingly data‑driven world, and why demand for reliable, comparable information continues to grow.
Moderation: Elwyn Grainger‑Jones
Panelists:
William McDonough, Founder McDONOUGH INNOVATION Cradle to Cradle Design™, Design for the Circular Economy™ and MBDC. William is a globally recognized leader in sustainable design and development and the Co-Founder of the Cradle to Cradle Product Innovation Institute.
Kimberley Shenk, Co-Founder and CEO at Novi. A technology company that helps CPG and retail brands increase how often their products are recommended and chosen in agentic commerce.
Johana Rodriguez, Sustainability Manager at the JLL Design Lab – Real Estate Design Solutions to transform spaces and inspire people through innovative design.
Anouk Osinga, Program Manager Sustainability at GS1 Netherlands – GS1 creates the Global Language of Business. GS1 standards are the most widely used system of standards in the world (e.g., GTIN).
4:50–5:00 PM | Plenary wrap‑up & closure