04 Mar, 2024

What customers are thinking with Jason Walters

What are consumers thinking? Jason Walters from global insights and advisory consultancy GlobeScan explores the key factors that matter most to consumers in regard to sustainability and certifications. Based on recently conducted research by GlobeScan, consumers are most concerned about environmental issues like climate change and pollution. While consumers express interest in buying sustainable products, they encounter barriers like a lack of information and affordability. Certifications, such as Cradle to Cradle Certified®, play a significant role in building consumer trust and shaping sustainable behaviors, highlighting the importance of third-party verification.

As part of our Circular Shift Series we are sharing 9 sessions led by leaders and experts across sectors, recorded during our Circular Shift 2023 event in New York City. We united some of industry’s best known leaders in a tangible exploration of approaches and strategies to innovate for a circular future, featuring a diverse program of both inspirational and interactive sessions. Gain fresh insights into the latest practices and innovations powered by the Cradle to Cradle Certified® Products Program across different sectors, including the built environment, furniture, fashion, textiles, cosmetics and personal care.

Watch all Circular Shift 2023 sessions