Tim Baucom on the power of product innovation

Watch our executive interview with Tim Baucom, President at Shaw Industries. Tim joined Shaw Industries in 1992, building a track record of innovation and leadership in sales, marketing and strategic planning across multiple departments and divisions. During his decade at the helm of the company's commercial division, he was instrumental in establishing it as the largest and most profitable commercial business in North America.

As president of Shaw, Tim leads the company's residential, commercial, speciality and turf businesses. He previously served as executive vice president of Shaw's residential business, leading it to improved levels of performance through product innovation, sales, brand focus and improved customer support. Tim's 35-year history in the flooring industry also includes DuPont, where he helped launch the well-known Stainmaster® brand.