Sophie Winter

As the Marketing & Communications Specialist, Sophie oversees a broad portfolio of strategic and operational marketing & communications activities at the Cradle to Cradle Products Innovation Institute. In this role, she supports the growth, visibility, and engagement of the C2C Certified® Community through the development and implementation of integrated marketing efforts.

Her responsibilities include managing incoming marketing and communications requests, developing and publishing content across the Institute’s channels, and coordinating targeted email communications various stakeholder groups. She also leads event-related communications and works closely with internal teams and external partners on campaigns, CRM initiatives, and other cross-functional projects.

In addition to these responsibilities, Sophie analyzes data across the entire certification lifecycle – from lead generation and certification issuance to community engagement and marketing strategy – identifying trends and recommending data-driven improvements to streamline processes and promote community growth.

Passionate about sustainability, marketing and analytics, Sophie combines strategic thinking, creativity, and an analytical mindset in her work. Before joining the Institute, she gained valuable experience at HAN University of Applied Sciences, Planon, and Patagonia, where she honed her skills in data analysis, marketing strategies, and digital optimization.

Sophie holds a Bachelor’s degree in International Business from HAN University of Applied Sciences, with a specialization in Marketing and Sales.