Don Frey

Don has over 35 years of experience in developing products in the personal care, beauty, supplements and household cleaning industries. He started his career working at Procter & Gamble, where he learned fundamentals of process, management, research, risk mitigation, and brand management, and had the opportunity to live and work in an international market. He then went on to work at smaller companies like Jafra and Avon, where he learned the importance of decision-making in the absence of data, the importance of speed, and the true power of sales in a company.

At Method and later the Honest Company, he had the opportunity to work at values-based start-ups and understand how culture can drive excellence in both people and in product, how vision can inspire people as much as salary and recognition, and how to nurture both while still bringing process and scale. Now Don is the President/CEO of the Independent Beauty Association, a non-profit trade association focused on small to mid-sized Beauty companies and their partners. IBA advocates on behalf of its members to make sure regulations and legislation are based in science and encourage innovation for companies of all sizes.