Ajooni Bedi

Ajooni Bedi is a Digital Transformation and Data Specialist at the Cradle to Cradle Products Innovation Institute. In her role, she supports the development and integration of the Institute’s technology ecosystem, helping to strengthen connections across teams and ensure systems are aligned with organizational needs. Her responsibilities include supporting the rollout and adoption of the Institute’s digital platforms, with a focus on making data and processes more accessible, consistent, and scalable

 Ajooni contributes to the Institute’s digital strategy by designing user-friendly solutions, developing dashboards that inform decision-making, and improving data quality and structure across the organization. She also strategizes training and guidance for colleagues to build confidence in new tools and practices, ensuring digital capabilities are well embedded and impactful.

Prior to joining the Institute, Ajooni worked in digital adoption at Heineken, where she contributed to company-wide change management initiatives through the development of training materials, analysis of platform engagement, and exploration of AI-driven technologies for integration.

She holds a Bachelor’s degree in International Business Administration and a Master’s in Business Analytics and Management from the Rotterdam School of Management. Driven by a belief that technology should empower people, Ajooni is passionate about using digital tools to create smarter, more connected ways of working that help advance the Institute’s mission.