Green Claims Guidance

The EU's Green Claims Directive sets stricter rules for how companies communicate environmental claims, aiming to eliminate greenwashing. This Green Claims Guidance is a practical tool to understand what the Directive means and how C2C Certified® can support compliant, trustworthy communication. It particularly includes: a breakdown of the Directive’s scope and timeline; examples of acceptable and non-acceptable claims; how Cradle to Cradle Certified® supports compliance; as well as country-specific guidance from the Netherlands, Spain, the US, and more.