RE&UP: the first textile brand with C2C Certified® Circularity for all products
The next-generation textile-to-textile recycler is recognized for full-system circular design at scale.
29 May 2025, Excerpt from article published on www.reandup.com
As the fashion industry races to prove its commitment to circularity, the hard truth remains: more than 99% of textiles are still made from virgin materials, and just 6.9% of the global economy operates on a circular model, according to the 2025 Circularity Gap Report, Circle Economy.
In an industry defined by declarations, what matters now is delivery. And RE&UP is doing just that – we have become the first brand in the world to achieve C2C Certified® Circularity for all products – a gold-standard validation for system-ready circular design.
“This certification demonstrates that RE&UP is ready to tackle sustainability challenges at scale for the whole industry,” said Andreas Dorner, General Manager at RE&UP. “It proves that recycled fibers can go beyond one-off sustainability claims. With Cradle to Cradle Certified® Circularity, we’re demonstrating full-system readiness – from sourcing to end-of-life.”
The certification, awarded by the Cradle to Cradle Products Innovation Institute, covers three RE&UP products:
Next-Gen Recycled Cotton (Pre-Consumer) – Platinum level
Next-Gen Recycled Cotton (Post-Consumer) – Platinum level
Textile-to-Textile Recycled Polyester Chips – Silver level
What sets the certification apart is its rigor: materials are evaluated not only for the percentage of compatible materials for recycling, but among other things, for their, chemical safety, end-of-life recovery systems, effective integration of recycled content. The assessment is executed by a third party assessing body, Eco Intelligent Growth (EIG).
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