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Institute President Bridgett Luther Appointed to the EPA National Advisory Council

SAN FRANCISCO - On Feb. 23, 2012, Institute President Bridgett Luther, as a representative of the Cradle to Cradle Products Innovation Institute, was invited to be a member of the Environmental Protection Agency's National Advisory Council for Environmental Policy and Technology Committee.

Attending the first of three annual meetings in March, Bridgett will be one of 30 representatives from science, business, academia, and nongovernmental organizations advising the EPA on broad, crosscutting issues. The appointment lasts for two years.



The Environmental Policy and Technology Committee works on improvement of and innovation in cross-topic environmental management strategies, as well as innovations in technology.

Other stated purposes of the committee are to foster improved approaches to environmental management in the fields of finance, economics, and technology, and to increase communication and understanding all levels of business, industry, academia, and NGOs.


"I am looking forward to supporting EPA administrator Lisa Jackson in my role on the advisory council," said President Luther.


Four Pioneering Companies Celebrated in First Certifications from the Institute

SAN FRANCISCO - This month, the Cradle to Cradle Products Innovation Institute celebrated issuing its first certifications for the products that met the rigorous Cradle to Cradle CertifiedCM protocol for product manufacturing and design.

These longstanding supporters of the Cradle to Cradle® framework, Desso B.V., Herman Miller, Shaw Industries, and Steelcase Inc., were the first four of the existing 125 companies holding the mark to have products certified by the nonprofit organization. Moving forward, the Institute will continue to work with the hundreds of participating companies worldwide to issue product certifications for the Cradle to Cradle CertifiedCM program.

Cradle to Cradle CertifiedCM is a multi-attribute program that assesses products for safety to human and environmental health, design for future use cycles and eco effective manufacturing processes.  The program provides guidelines to help businesses implement the Cradle to Cradle® framework, which focuses on using safe materials that can be recovered and reused as technical nutrients in new products or composted as biological nutrients.


Cradle to Cradle Products Innovation Institute: A Means to Take Green Chemistry Issues to Reality

November 1, 2011 - The Institute issued the following statement on the release of the California Department of Toxic Substances Control’s draft green chemistry regulations.


Cradle to Cradle Products Innovation Institute, Clean Production Action and the Environmental Protection and Encouragement Agency sign memorandum of understanding

March 31, 2011 - This MOU reflects the spirit of collaboration and encouragement desired to advance comparative chemical hazard assessment within the Cradle to Cradle paradigm.


Cradle to Cradle Products Innovation Institute is featured in the most recent publication of San Francisco magazine

An excerpt: "This summer, the 18-month old Cradle to Cradle Products Innovation Institute is setting out to make its green product certification as well known as the old Good Housekeeping Seal."


San Francisco Mayor Edwin Lee declares June 9, 2011, Cradle to Cradle Day

June 9, 2011 - San Francisco, CA – The Cradle to Cradle Products Innovation Institute is pleased to announce that San Francisco Mayor Edwin M. Lee has issued a proclamation declaring today, June 9, 2011, as “Cradle to Cradle Day” in the city.


Environmental leaders to join Cradle to Cradle Products Innovation Institute in discussing path to reducing toxic chemicals, creating safer products

Co-hosted by the Environmental Defense Fund and the Breast Cancer Fund, the Cradle to Cradle Products Innovation Institute’s co-founder Michael Braungart, a German chemist and author of “Cradle to Cradle,” will join Bay Area environmental leaders in an intimate roundtable discussion of the Institute’s new public standard for certifying safer and healthier products and how it can jumpstart the next Industrial Revolution.