California Department of Toxic Substances Control’s Regulations Create Market Opportunities
San Francisco, CA – The Cradle to Cradle Products Innovation Institute, a non-profit organization focused on transforming the way things are made, issued the following statement on the release of the California Department of Toxic Substances Control’s draft green chemistry regulations:
“If adopted, California’s green chemistry regulations will propel efforts to identify and eliminate harmful chemicals in the products we use every day,” said Bridgett Luther, president of the Cradle to Cradle Products Innovation Institute. “The Cradle to Cradle Certified(CM) program for products goes even further than these regulations by working with companies from the beginning to make healthier products with safer ingredients that are good for consumers and for the bottom line.
“Companies such as Aveda and Method have embraced the Cradle to Cradle® framework and have been financially successful through innovative solutions. These companies are leading the way in showing other product manufacturers how to make well-designed products that promote human health and create jobs. They are building a bridge to a new economy – one where California can lead the way. It can spur the innovation in new materials and job creation as well as infrastructure and manufacturing.”
For more information on the Institute, visit: www.c2ccertified.org.
About The Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute (the Institute) is a non-profit organization based in California focused on transforming the making and consumption of things into a regenerative force for the planet. The Institute uses design, based on the laws of nature, to help commerce create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of research and innovation, simultaneously driving economic, ecological and social prosperity.
Cradle to Cradle(R) is a Registered Trademark of MBDC