Several years ago, when I first heard of cradle-to-cradle (C2C) design, I thought, “This will never work. It’s too great an idea.” Two recent bits of news make me think I might have been wrong.
One news item was the announcement that the Cradle to Cradle Products Innovation Institute has joined The Sustainability Consortium. The other news item is the release of the first certifications for products under the Cradle to Cradle Certified protocol.
It might not be obvious why these announcements are significant, but I’ll try to explain. Their amazingness is rooted in the extreme ambition and rigor of the cradle-to-cradle vision.