Remake the way we make things
The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make.
Addressing real problems with positive solutions.
Rather than focusing on how industry can become “less bad,” the Institute is set up to be a resource for those who aspire to do “more good”. We promote an innovation-oriented model for eliminating toxic chemicals and other negative environmental impacts.
The Institute prescribes a set of design principles, based on the laws of nature, to help businesses create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of innovation, simultaneously driving economic, ecological and social prosperity.
» Learn more about the Institute
Waste = Food
Cradle to Cradle® is a design practice developed by William McDonough.
A holistic standard
The Cradle to Cradle Products Innovation Institute’s verified rating system for assessing products.
Third party validation
When a company decides to certify a product, the first question it may have is, “who is doing the assessing?”
Just ask
Who coined the term Cradle to Cradle®? How much does certification cost? How long does certification take?
A community of support
This website is a place to support you in the Cradle to Cradle CertificationCM process. We bring together long-term practitioners with newbies, science leaders with chemistry students, and aware citizens who have good ideas they want to share.
Who is involved?
Meet the passionate group of people connected to the Institute: our Founders, Board of Directors, Advisors and, of course, our certified product companies!